Privacy Policy

Life is Messy and Brilliant is a creative blog about digital planning, bullet journaling, and college tips. Life is Messy and Brilliant is managed by Jenniffer Viracacha (owner). If you have any questions or comments, you may send me an email to

Last updated: August 2020


Life is Messy and Brilliant does not share personal information with third-parties. We use cookies to optimize our content and reading experience. Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate, disclose, and make use of personal information. Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.

How do you collect my information?

When you visit Life is Messy and Brilliant, we collect the personal information you give us such as your name and email address. We use Mailetlite to collect your name and email address when you sign up to our email newsletters. We only use this information to send you blog post updates and information regarding Life is Messy and Brilliant. We do not share your email address or name with third-parties. Only we have access to your name and email address.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you at any time, by contacting us via email at or by mail:

Use of Cookies

When you browse our website, we automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

This site may collect demographics and interest reports using age, gender, and interest data using Google Analytics solely so we can better understand who our users are and how they interact with our content. You can learn more about Google Analytics Privacy Policies.

Payments and advertisement

This website currently accepts forms of cash advertising, sponsorship, or paid topic insertions. I will and do accept and keep free products, services, travel, event tickets, and other forms of compensation from companies and organizations. At times, I may be compensated to provide an opinion on products or services. The views and opinions expressed on those products or services are my own.

Life is Messy and Brilliant is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

This Site is affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on the Site, and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, click here:

Life is Messy and Brilliant uses Google Adsense, Adthrive, and Amazon Associates as a means to earn advertising fees. AdThrive uses Google Analytics and cookies to show you personalized ads based on the information that Google Analytics collects.

Life is Messy and Brilliant does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.  Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

By using this Site, you consent to the use of such cookies and the sharing of data captured by such cookies with AdThrive, Google, and our other third-party partners. You can view, delete or add interest categories associated with your browser by visiting: You can also opt-out of the network cookie using those settings or using the Network Advertising Initiative’s multi-cookie opt-out mechanism at: However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained.